Research Assignment - 865 Words

History Apple Inc: Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of extraordinary success†¦show more content†¦Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.† http://www.corpor ate-ir.net/ireye/ir_site.zhtml?ticker=aaplamp;script=1800amp;layout=7#corpinfo2 SWOT Analysis of Apple Inc: Although participation in such activities may add value, they may not be a source of competitive advantage. Ultimately, the value, rarity, inimitability, and/or organization (VRIO) of an activity or resource determine its sustainability as a source of competitive advantage. Within this context, we can identify a firm’s strengths, weaknesses, opportunities, and threats (SWOT). In SWOT analysis Strength and Weaknesses are depends on Internal factors and Opportunities and Threats Depends on External Factors of and Organization. SWOT analysis is useful in decision making about the organization going for any new or existing project. Apple SWOT Analysis Strength: * iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility on Windows platform. * Apple Computer are expert in Developing own software and hardware. * Apple’s niche audience provides the company with some lagging from the direct price competition. * Giving a face-lift to desktop and notebook lines. * Technology can be used to improveShow MoreRelatedMarketing Research Assignment1542 Words   |  7 Pagesfirm, having a good research to realize the customers need is very important. Qualitative research and quantitative research are the main method to collect information and data from customers for making firm’s decision. However, there is a different between qualitative and quantitative which used in different part of projects. 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Acknowledgement We would like to express our Gratitude to : Prof Mukul Mukherjee for Giving us a chance to learn things in a practical and innovative way and gain some experience for the same. We