William s Parkinson s Disease And Miguel s Hypoxic...

1. Presentations from two classmates The two presentations I chose were William’s Parkinson’s Disease and Miguel’s Hypoxic-Ischemic Encephalopathy (HIE). The reason I chose the Parkinson’s one was that I presented on Huntington’s disease (HD) and people often compare the two. I was saddened to learn that the cause of Parkinson’s has yet to be discovered since they have discovered the faulty gene associated with HD. Both diseases are still in need of a cure, but I feel that HD is just one step closer at the moment. It also interested me that men are more likely to get Parkinson’s, while men and women have an equal chance of getting HD. Another difference is that a majority of Parkinson’s cases are not inherited, while HD is clearly hereditary. Something else I found intriguing was that HD has a stated life expectancy of 10 to 20 years after onset of symptoms. People with Parkinson’s do not have a set life expectancy and may live as long as somebody without th e disease. However, I do understand that advanced Parkinson’s symptoms could lead to life-threatening complications which could result in death. The reason I chose the HIE presentation is that it was one of the few presentations I had never heard of before. I had no idea that HIE is one of the leading cause of death among infants. It is scary to think that this could happen to your baby even prior to birth. It is yet another thing to be concerned about during pregnancy and the birth process. There is such a difference

The Women s Rights Movement Essay - 1561 Words

Introduction There are numerous organizations under the auspices of the International Women’s Rights Movement. As a matter of fact, according to Nevala (2005), since 1995, the United Nations has continuously been committed towards the elimination of violence against women under the United Nations Crime Prevention and Justice Program. As it pertains to Canada, Lakeman (2006) affords that The Vancouver Rape Relief Center shelters over 100 rape domestic abuse victims each year. However, in spite of the great, motivating, and inspiring strides that have over the years been made towards the realization of gender parity and women’s empowerment (Human Rights Watch, 2006), a large number of women around the world are trafficked into sexual slavery and forced labor, married early as children, denied political participation and access to education, while other are caught up in disastrous conflicts where rape is executed as a weapon of terror. The consequences arising from the pre valence of violence against women are dire, ranging from the proliferation of the HIV/AIDS endemic, rising cases of unwanted pregnancies, trauma, and the continuous cycle of poverty. According to Watts Zimmerman (2002), violence against women is predominantly used to sustain the balance of terror, or as some prefers to call it, the unequal balance of power. An example is the conscious use of violence by male partners or spouses within the domestic realm to promote subordination in asserting their positionShow MoreRelatedThe Women s Rights Movement702 Words   |  3 Pagesthat the women’s rights movement in the United States failed to accomplish its goals in the early –mid 19th century because the slavery issue was never resolved is unfounded. In the early-mid 19th century, women began to demand change in American society, as they challenged the traditional roles of women politically, socially, and economically. - political, social, and economic change {Challenged the traditional views of women - pushed the boundaries – public sphere/life of women changed dramaticallyRead MoreThe Women s Rights Movement874 Words   |  4 Pages1848 to 1920, the women’s rights movement demonstrated the first true act of feminism, founded by a group of women rights activists to combat against women’s suffrage in the United States. By the 1960’s radical feminists also known as the woman’s liberation movement once again took up the fight for equality amongst men and woman, yet by the late 1990’s early 2000’s it had begun to change, losing its primary focus of fighting for a woman’s right, and becoming a burden on women today. The blowback fromRead MoreThe Women s Rights Movement1659 Words   |  7 Pagesmen and women, the women’s rights movement in Pakistan has just begun. People are starting to protest against discriminations that women face in their daily lives that disable them from having a voice in society. Some of these discriminations involve men being able to divorce their wives without her consent, women’s voices having half the weight of a man’s in court, and female heirs inheriting less money or property than a male heir (â€Å"Sharia†, 9). Groups like the Pakistani Women’s Rights OrganizationRead MoreThe Women s Rights Movement Essay987 Words   |  4 Pagesthat occurs is that women were never given the opportunity to voice their opinion on what kind of job that they should do. In addition, voting at this point of time for women was quite impractical. The wartime was a difficult time for women who wanted to capitalize on an opportunity. They wanted a job to prove to men that they are much stronger. However, there was hope when the U.S. woman’s rights movement began. A woman by the name of Elizabeth Cady Stanton started the movement at Seneca Falls, NewRead MoreThe Women s Rights Movement1366 Words   |  6 PagesW omen’s Rights Movement The equality women have today did not just happen over night.In this passage there will be evidence of an impowering fight that women over came to say WE ARE IMPORTANT TO!! All the brave strong women that fought this battle, along with the obstacles women still face today.Also the surprising fact that women’s rights also consists of racism and sexual orientation.This movement was necessary, and is truly an accomplishment in history. The first outbreak of confidentRead MoreThe Women s Rights Movement1091 Words   |  5 PagesAmerican history, women have constantly been suppressed. It was believed overall that women were not supposed to work, but to stay home, cook, clean, make clothes, and take care of the child(ren). Basically, a woman was considered her husband’s property. It was not until 1920s that women were finally able to get the rights they deserve, such as birth control, new divorce laws, and ultimately the right to vote, which was the main focus of the Women’s Rights Movement. This movement consisted of manyRead MoreThe Women s Rights Movement1547 Words   |  7 PagesFlorida SouthWestern State College The Women’s Rights Movement What was the significance of the Seneca Falls Convention on the Women’s Rights Movement? Jennifer Flores AMH2010 Mr. Stehlin 16 November 2015 The Women’s Rights Movement began in 1848 with the first assembly of women and men gathering to discuss the civil, social, and other conditions of women. The Seneca Falls Convention was the start of the women’s movement. The two women who organized this event were Lucretia Mott andRead MoreThe Women s Rights Movement1420 Words   |  6 Pageswomen’s rights movement in the United States in the early –mid 19th century did not fail to accomplish its goals, as slavery was not an issue women wanted to resolve (address?) In the early-mid 19th century, some women began to demand change in American society (as they challenged the traditional roles of women politically, socially, and economically?) -political, social, and economic change {challenged the traditional views of women - pushed the boundaries – public sphere/life of women changedRead MoreThe Women s Rights Movement1620 Words   |  7 Pageshas improved over the last several years in the broader culture and by police, self-blame and shame has persisted among victims, leaving them just as unwilling to come forward.†(Gray. para. 10) The women’s rights movement is still going strong, and there have been major accomplishments for women within the last several decades. In 1968, the fair housing act made it no longer possible for a woman to be turned down by a landlord based solely on her being female. In 1986, the legal definition of ‘sexualRead MoreThe Women s Rights Movement881 Words   |  4 PagesThe Women’s Rights Movement, 1848–1920 1. â€Å"The first gathering devoted to women’s rights in the United States was held July 19–20, 1848, in Seneca Falls, New York.† 2. Principal organizers : Elizabeth Cady Stanton (a mother of four, the Quaker, abolitionist ) 3. Social and institutional barriers that limited women’s rights: family responsibilities, a lack of educational and economic opportunities, and the absence of a voice in political debates. 4. Stanton and Anthony created the National Woman

50 Fun Things to Do in Supermarket Free Essays

50 Fun Things To Do In A Supermarket 1. Take shopping carts for the express purpose of filling them and stranding them at strategic locations. 2. We will write a custom essay sample on 50 Fun Things to Do in Supermarket or any similar topic only for you Order Now Ride those little electronic cars at the front of the store. 3. Set all the alarm clocks to go off at ten minute intervals throughout the day. 4. Start playing Calvinball; see how many people you can get to join in. 5. Contaminate the entire auto department by sampling all the spray air fresheners. 6. Challenge other customers to duels with tubes of gift wrap. 7. Leave cryptic messages on the typewriters. 8. Re-dress the mannequins as you see fit. 9. When there are people behind you, walk REALLY SLOW, especially thin narrow aisles. 10. Walk up to an employee and tell him in an official tone, â€Å"I think we’ve got a Code 3 in Housewares,† and see what happens. 11. Tune all the radios to a polka station; then turn them all off and turn the volumes to â€Å"10†. 12. Play with the automatic doors. 13. Walk up to complete strangers and say, â€Å"Hi! I haven’t seen you in so long!†¦ † etc. See if they play along to avoid embarrassment. 14. While walking through the clothing department, ask yourself loud enough for all to hear, â€Å"Who BUYS this junk, anyway? â€Å" 15. Repeat Number 14 in the jewelry department. 6. Ride a display bicycle through the store; claim you’re taking it for a â€Å"test drive. † 17. Follow people through the aisles, always staying about five feet away. Continue to do this until they leave the department. 18. Play soccer with a group of friend, using the entire store as your playing field. 19. As the cashier runs your purchases over the scanner, look mesmerized and say, â€Å"Wow. Magic! † 20. Put M;M’s on layaway. 21. Move â€Å"Caution: Wet Floor† signs to carpeted areas. 22. Set up a tent in the camping department; tell others you’ll only invite them in if they bring pillows from Bed and Bath. 23. Test the fishing rods and see what you can â€Å"catch† from the other aisles. 24. Ask other customers if they have any Grey Poupon. 25. Drape a blanket around your shoulders and run around saying, â€Å"†¦ I’m Batman. Come, Robin–to the Batcave! † 26. TP as much of the store as possible. 27. Randomly throw things over into neighboring aisles. 28. Play with the calculators so that they all spell â€Å"hello† upside down. 29. When someone asks if you need help, begin to cry and ask, â€Å"Why won’t you people just leave me alone? † 30. When two or three people are walking ahead of you, run between them, yelling, â€Å"Red Rover! 31. Make up nonsense products and ask newly hired employees if there are any in stock, i. e. , â€Å"Do you have any Shnerples here? † 32. Take up an entire aisle in Toys by setting up a full scale battlefield with G. I. Joes vs. the X-Men. 33. Take bets on the battle described above. 34. Nonchalant ly â€Å"test† the brushes and combs in Cosmetics. 35. Hold indoor shopping cart races. 36. Dart around suspiciously while humming the theme from Mission: Impossible. † 37. Attempt to fit into very large gym bags. 38. Attempt to fit others into very large gym bags. 39. Say things like, â€Å"Would you be so kind as to direct me to your Twinkies? † 40. Set up a â€Å"Valet Parking† sign in front of the store. 41. Two words: â€Å"Marco Polo. † 42. Leave Cheerios in Lawn and Garden, pillows in the pet food aisle, etc. 43. â€Å"Re-alphabetize† the CD’s in Electronics. 44. When someone steps away from their cart to look at something, quickly make off with it without saying a word. 45. Relax in the patio furniture until you get kicked out. 46. When an announcement comes over the loudspeaker, assume the fetal position and scream, â€Å"No, no! It’s those voices again! 47. Pay off layaways fifty cents at a time. 48. Drag a lounge chair on display over to the magazines and relax. If the store has a food court, buy a soft drink; explain that you don’t get out much, and ask if they can put a little umbrella in it. 49. Hmm†¦ only 48 things so far 50. Naaawwww, go in the next supermarket and ask an employee for the 2 Missing fun things to do in his supermarket. 51. Submitted by Eeyore002: Get you some popcorn and a comfy seat and plant yourself in the movie section and watch whatever movie is on, if you can’t conquer the VCR’s control How to cite 50 Fun Things to Do in Supermarket, Papers

Sensory Characterization Consumer Profile -Myassignmenthelp.Com

Question: Discuss About The Sensory Characterization Consumer Profile? Answer: Introduction Entrepreneurship, in simple words, is the process that involves establishing a new business. The person who establishes this new business is known as an entrepreneur. The subject of Entrepreneurship is tremendously wide. To the deep end of logic, Entrepreneurship defines a style of thinking and it is predominantly an attitude which involves finding solutions to problems and thus generating value (Business News Daily, 2017). Entrepreneurship is absolutely vital for every national and international economy as it provides a platform for innovation and that provides base to growth. Which is why various governments are encouraging and expansively working to provide support and propagate businesses by offering grants, aids and subsidies. My new business idea involves the institution of a currency consultation firm. Given the economic scenario at the moment, we have noticed that there are enormous fluctuations in the currency market specifically in the Australian Dollar - US dollar pair. Over a span of last three years alone, the domestic currency has faced a low of 0.6861 and a high of 1.0608 (XE, 2017). No doubt, such sharp movements of the currency will not pose an impact directly on people, but there are numerous businesses including but not limited to exports and imports where such fluctuations tend to have a major influence (ABC News, 2015). The main target of the currency consulting firm is to provide assistance to clients for tracing, inspecting, governing, working at reducing the impact as well as taking due benefit of these fluctuations. Currency consultation This is the primary service offered by the firm where in the clients will be advised on a daily basis upon their trade orders. They will be given a daily update on the currency movements and how they can protect themselves against unwanted risk. The detailed analysis would be done on the basis of fundamentals and technical. Fundamental analysis refers to scrutinizing the economic data of countries and gaining an understanding of its influence over the currency. The data which is collected includes GDP growth rate, inflation rate, interest rate fluctuation, unemployment rate and meeting minutes of the Reserve bank of Australia. (Forex Factory, 2017). On the other hand technical analysis includes the study of historic fluctuations in the currency, applying formulae and mathematically predicting the upcoming trends. This can be accomplished by the use of Reuters and Bloomberg terminals. They are the most effective tools of financial analysis (Financial Times, 2017) Research reports This is a secondary service which requires the firm to send daily updates to clients via reports. This also helps in eliminating any kind of miscommunication when advises are given on the phone. Live Screen Most of the importers and exporters look at live rates from leading news channels and websites, however, they offer a lagged rate and banks do not accept this rate. This is why we will be providing our clients with a Reuter or Bloomberg linked live screen installed on their personal computers. This will help them negotiate with the bank. Business model Canvas Proposed by Alexander Osterwalder, Business model canvas is a strategic management tool designed specifically to help new startups formulate and organize their plans and get a clear picture of their venture. It provides convenience of business planning and organizing and assists in defining a complicated business in nine simple components (Forbes, 2012). Customer Segments Customer segments essentially involves the market of specific customers targeted by the firm or Target market. Phillip Kotler defines target market as a set of well-defined set of customers whose needs the organization plans to satisfy (Creighton University, 2002). Customer segments predominantly targeted by the company would include businesses importing to Australia. At large, Australian imports include gold, wheat, petroleum, iron ore and coal. Businesses that are exporting from Australia to other parts of the world products including but not limited to natural gas, agricultural products, minerals and wool will also for a part of primary target market. Geographically, the business will commence operations in the heart of the country, Sydney. This would be an advantage given the city is home for a sundry number of export and import businesses. However clienteles would be targeted throughout the country. Value proposition Value proposition refers to the ways in which any organization creates tangible on intangible value for its clients. The currency consulting firm aims to achieve three targets Increase awareness of the currency markets: Currency fluctuations majorly affect importers and exporters of our country. Yet little is done to gain knowledge due to the complexity of the subject. This firm predominantly aims to increase awareness amongst clients about currency markets, factors that influence currency movements and how can businesses remain protected from them. This awareness will eventually help them predict near future fluctuations in the currency and hence will be in a better position to mitigate any risks arising from them. Reduce risks faced by clients due to currency fluctuations: The barometer of trade in Australia is consistently rising and the forecast looking upwards for the same (Reuters, 2017). This is demonstrated by the facts and figures showing that Australia has exported AUD 31.05bn and has imported AUD 30.66bn worth of goods and services in July this year (Trading Economic, 2017). The currency fluctuations often lead to losses faced by our exporters and importers as they find it difficult to predict currency movements. Our firm aims to reduce these risks so the clients can be better equipped to hedge their trade transactions. Increase in profit margins: Like every other consultancy, the measurable goal of our firm would be to increase profit margins of our clients by guiding them in the most appropriate manner about how they can hedge their currency. This is the only tangible value proposition offered by the firm and hence is the most important. Once clients are aware about how the currency market functions and what the factors behind these daily fluctuations are, they can make better decisions and hence reduce the risks associated with them therefore leading to increased profits. Customer relationships Customer relationships are an important aspect of any business. They pave way for loyal customers and increase organizational efficiency. There are following ways in which the firm will ensure long term and healthy customer relations. Monthly review meetings: Regular review meetings with customers help them stay connected to the organization. These meetings ensure that customer feedbacks and improvisation plans are followed through and any grievances from the clients can be efficiently addressed. Regular telephonic feedbacks: Meetings can be conducted monthly but besides that telephonic conversations help in relationship building with clients. Wishing them on their birthdays/anniversaries etc. will also add a personalized touch and further assist in client retention. Daily advisory: As a part of the services offered by the company, daily advisory must be provided to clients about the currency markets, their overview, analysis and forecast. Daily reports: Everyday reports will be sent to clients. These reports will contain detailed analysis of currency markets along with charts and fundamental details. This is also done to avoid any miscommunication on the phone. Customer relationship management team: There will be a dedicated team who will work on enhancing customer relations with all the clients. They will ensure that they can be reached all the time and any issues faced by the client will be addressed by them. They will also make sure that clients are wished on special occasions like their birthdays, anniversaries, New Year and Christmas etc. Channels Channels are mediums that connect the organization to its clients. We will be reaching out to clients by the following means: Events: A lot of events are conducted regularly by various export and import associations like Export council of Australia, Australian exporters association, Food and beverage importers association of Australia. These events are attended by all renowned exporters and importers of the country and hence will provide us with a perfect platform to market our services. Referrals: Referrals are an efficient way of getting more clients on board. They are basically friends, associates or acquaintances of our clients. If the client is happy with our services, they may refer other exporters and importers to associate with us (Berman, 2016). Certain referral bonuses can also be offered as this way existing clients will also work at introducing new prospects to the organization. Cold calling: There will be a dedicated presales team whose job would be to cold call all the exporters and importers in the country, tell them about our organization and fix meetings with them. They is the more traditional channel of reaching out to clients. Marketing and PR activities: Television ads and sponsoring events of import-export associations will help to spread awareness about our services. There will be a marketing and PR team who will ensure that the firm is well branded. One on one meetings: Once the presales team does cold calling, one on one meetings will be conducted with clients across the country with an aim to market our services, get them on board and also enhance our knowledge about the industry news. Key activities CRM: customer relationship management is an important aspect of maintaining healthy and fruitful relationships with customers once they are on board. Their aim is an increased level of customer retention. And bridging the gap between client and organizations (Mithas, 2013). Research: Research team is the basis on which a currency consulting firm can function. Our product is our detailed knowledge on the currency markets and this can be accomplished on with the help of a very eminent and competent research team. The research team will formulate the companys outlook on the currency and hence they are the backbone of the organization. Market analysis: Market analysis would be done by each and every person in the organization. Everyday a meeting would be conducted where members from all the teams would come together and discuss their viewpoints on the currency market. Based on a combined analysis, the organization will form one view, which will then be communicated to the clients. Selling: Like every other organization, services needs to be sold and that requires a dedicated sales team who will reach out to potential clients and help to bring them on board. They are driven by revenue generation targets. Marketing and PR: Marketing and PR are activities revolving around spreading awareness about the organization and its services to a wider audience (Nath, 2014). This assists in building a brand name for the firm and ensures that the goodwill of the organization sustains. Customer profiling: This is a fairly new concept and helps organizations segment their market and define their target customers. This includes creating a portrait of customers, understanding their needs and goals and eventually serving them based on these outlines (Varela, 2014). Pre-sale service: Often organizations make the mistake of reaching out to prospective clients without enough knowledge about them. Pre-sales activities involve gathering information about the clients, making a customized presentation for them and assisting sales team with any other information that they might require (Agnihotri, 2017). After sale service: Once the client comes on board, it is imperative that services promised are efficiently delivered. Over promising leads to dissatisfied clients and higher client attrition. Key resources Human resource: Like every other organization, humans are key resources of the firm. This includes every member of the organization. Every business must make sure their employees are satisfied, motivated and fairly compensated (Kramar, 2014). Bloomberg or Reuters terminal: As discussed above, the firm requires a Bloomberg or a Reuters terminal in order to get the exact exchange rate which is accepted by the banks. This terminal is useful in receiving live news, helps in getting charts and previous data of the currency dating back to over 100 years and hence is an extremely important research tool. Library of research reports: As mentioned before, research forms the backbone of this organization and hence it is crucial that from the first day, all the reports released by the firm are accumulated together as they will be a major resource of the firm. Data team: Data team will fetch data about exporters and importers around the country and their details. This data can also be a very useful resource for the firm in the years to come. Key partners Head of sales who will have a sales team reporting to him and will take complete responsibility in ensuring revenue generation for the company. Head of consulting will lead the research and analytics team and will take complete responsibility for appropriate view of the market and correct forecast of the currency market. Revenue Structure The firm offers niche services and therefore the customers targeted would comprise of export or import businesses earning a turnover greater than AUD 20 million. Many firms make immense mistakes in pricing their products because they fail to consider that a similar pricing strategy cannot work well for every client (Forbes, 2015). Hence the firm is equipped to offer two separate business models to clients and they can select the one they prefer. Fixed Fee: As the name suggests, services offered will be charged as a fixed consultation fee per annum. This will be varied for every client and will be decided based on their annual trade turnover. Payment structure will include two parts. One part of the remuneration will be paid in advance whereas the second part will be paid after 6 months of regular service. The advance fee model will help the firm cover costs for client acquisitions. One advantage of this model is that it establishes an element of trust in the clients specifically when they are provided with an option to make half the payment later. Profit Sharing: Just as the name suggests, this model provides clients with an option to share the profits earned six monthly, monthly or quarterly. The payment cycle will depend on the business cycles of the client. This facility is provided to the clients because the time duration between receiving an order by the client and actual delivery of the goods can vary between one to six months (Inc., 2010). Appropriate systems would be in place to track when and exactly how much have clients earned from the expert advices offered by the firm. In addition, an updated portfolio management sheet shall be provided to all the clients. Cost structure There are four kinds of costs involved with the formulation of this firm as given below. They are self-explanatory. Employee salaries Land and building expense Bloomberg Reuters terminal Marketing and PR costs Minimum Viable product Minimum viable product is the most basic product or service offered by any organization. It is a no frills product and defines the least that organization can offer (Blank, 2013). Research reports and daily advisory to all clients is the minimum viable product offered by the firm. Feasibility analysis Feasibility analysis is gaining an understanding of how successfully can any project be completed. This is predominantly determined by four important factors (The Balance, 2017). Market Feasibility Upon analysis of market feasibility of a currency consulting firm, it has been noted that the market offers a brilliant opportunity for the formulation of this firm. The major competition include brokers who are not solely focused on providing consultancy to clients. Also the high density of exporters and importers in the Australian subcontinent provides us with a large market to sell our services. Technical Feasibility Technically, the service is simple to understand and does not require a lot of resources. Clients will be communicated over the phone. Bloomberg and Reuter terminals will require experts who can perform technical and fundamental analysis using them. These experts will be hired from best universities and firms and will be given due training. Human Feasibility Human resource will be hired from tier 1 universities across the country with exceptional relevant experience. There are various universities which are now offering courses on capital markets and hence this feasibility aspect can also be achieved. Financial Feasibility Like every other business, initial capital will be raised with the help of families and friends of the key partners. Bank loans can be applied for and angel investors will be approached for funding purposes. References: ABC News, 2015, Falling dollar, rising fortune https://www.abc.net.au/news/2015-08-05/jericho-a-falling-dollar,-a-rising-fortune/6673074, viewed on 3 October, 2017. Agnihotri, R., Trainor, K. J., Itani, O. S., Rodriguez, M. 2017. Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India.Journal of Business Research,81, 144-154. Berman, B. 2016. Referral marketing: Harnessing the power of your customers.Business Horizons,59(1), 19-28. Blank, S. 2013. Why the lean start-up changes everything.Harvard business review,91(5), 63-72. Business News Daily, 2017, What is entrepreneurship, https://www.businessnewsdaily.com/2642-entrepreneurship.html, viewed on 3 October, 2017. Financial Times, 2017, Bloomberg suffers rare drop, https://www.ft.com/content/6b547cb8-1396-11e7-80f4-13e067d5072c, viewed on 3 October, 2017. Forbes, 2012, Business model canvas, https://www.forbes.com/sites/tedgreenwald/2012/01/31/business-model-canvas-a-simple-tool-for-designing-innovative-business-models/#5f0a29bf16a7, viewed on 3 October, 2017. Forbes, 2015, The biggest mistake you can make while pricing services, https://www.forbes.com/sites/ianaltman/2015/12/22/the-biggest-mistake-you-can-make-pricing-services/#d5ca15da38a8, viewed on 3 October, 2017. Forex Factory, 2017, Economic calendar, https://www.forexfactory.com/calendar.php, viewed on viewed on 3 October, 2017. Inc., 2010, How to build a profit sharing model, https://www.inc.com/guides/2010/04/profit-sharing-plan.html, viewed on 3 October, 2017. Kotler, P, 2011, https://people.creighton.edu/~shu02225/nps_c_04.html, viewed on 3 October, 2017. Kramar, R. 2014. Beyond strategic human resource management: is sustainable human resource management the next approach?.The International Journal of Human Resource Management,25(8), 1069-1089. Mithas, S., Krishnan, M. S., Fornell, C. 2013, May. Why do customer relationship management applications affect customer satisfaction? American Marketing Association. Nath, P., Bell, M. 2016. A study of the structural integration of the marketing and PR functions in the C-suite.Journal of Marketing Communications,22(6), 626-652. Reuters, 2017, Australias central bank holds fire as economy on the rebound, https://www.reuters.com/article/us-australia-economy-currentaccount/australias-central-bank-holds-fire-as-economy-on-the-rebound-idUSKCN1BG07D?il=0, viewed on 3 October, 2017. The Balance, 2017, Feasibility study, https://www.thebalance.com/what-is-a-feasibility-study-3514853, viewed on 3 October, 2017. Trading Economics, 2017, Australian Exports, https://tradingeconomics.com/australia/exports, viewed on 20 September, 2017. Trading Economics, 2017, Australian Imports, https://tradingeconomics.com/australia/imports, viewed on 20 September, 2017. Varela, P., Ares, G. (Eds.). 2014.Novel techniques in sensory characterization and consumer profiling. CRC Press. XE, 2017, AUD to USD Chart, https://www.xe.com/currencycharts/?from=AUDto=USDview=5Y, viewed on 3 October, 2017.